Who we are
We aim to support all your marketing efforts – from development through to execution. We help shape your marketing strategy and select your marketing channels. Once agreed, we’ll help develop out your campaigns and manage the execution.
We work with you right to the end of each campaign and beyond and help interpret the results. With this knowledge, we can build success into your future campaigns
Why Choose Client Communications?
Being at the sharp end
Brian O’Neill, our Managing Director, spent over 20 years as a solicitor in private practice in Scotland. During that time, he not only carried out legal work but was also involved in the management of the practice.
Every day Brian dealt with client facing work and saw communication methods develop from the humble letter and phone call through to fax and then email. These methods opened up a faster, more intimate means of communication leading to the inevitable increase in client expectations. In today’s law firms, it’s not unusual to hear of lawyers communicating with clients through social media and video conferencing.
Stepping back from the front line
In late 1999, Brian was approached by a legal technology company. They invited him to join them to challenge their legal practice management software. This software was designed to help lawyers improve their productivity, manage their finances and increase profitability. Although he took a step back from the front line of legal practice, Brian has never been far away from the management end of law firms.
Over the years, the focus on technology has become more intense as the capability of systems grew. This now means that not only can you work in an “any time, any place” scenario, you can also reach clients and potential clients in many different ways.
We understand your environment
We know what it’s like being in the front line in a legal practice. Most lawyers go above and beyond to look after their clients’ interests, sometimes to the detriment of their business needs. We understand that your time is precious and, because of that, aim to take as much of the pressure off your shoulders as necessary.
We will work with you to develop out your ideas. Thes can be from simple email marketing campaigns through to a fully fleshed out marketing strategy. When you’re busy, we can deal with the minutiae. We’ll execute campains on your behalf and in accordance with your instructions without you having to be fully involved.
We understand your client needs
Your clients need different legal services depending on their requirements at a particular time. They don’t always appreciate that the services you provide are usually more extensive than the matter they originally consulted you about.
Clients are usually unaware of the range of services you provide. Keeping in touch with them on a regular basis ensures they fully understand how your firm can help them with all their legal problems. When you cover different topics in your communications with them, they are alerted to issues that might affect their personal or work lives, family or businesses.
From design to execution
We’ll listen to your aims and objectives and provide feedback to ensure we fully understand your requirements. Once we understand your needs, we’ll develop the services to match your aspirations. We’ll present you with options and seek feedback from you. Once we agree on the way forward we’ll work through the design elements.
We’ll work and collaborate with any third party graphic designer you may already have. We’ll agree and commission certain design elements on your behalf, should that prove necessary. Once the design is complete, we’ll agree it with you and have it signed off.
A well designed campaign can fail if the execution is inept. We aim to ensure that your properly designed campaign is fully executed and implemented.
Full and complete support
We believe it’s important to look after all of our clients marketing interests. Where we don’t provide these, we’re happy to feed into other services and work co-operatively with other service providers. Our aim is to ensure your success in whatever you seek to achieve.
Beginning from our very first meeting, we will focus on the outcome you wish to achieve. We’ll work with you to achieve that outcome. Going forward, we’ll set out the options available to you to help you achieve your objectives.
Right from the very start, we’ll be with you every step of the way. We’ll implement and support your efforts to help you achieve your desired outcome.
Our Latest News
There was a massive rush to get everything in place by the 25 May deadline last year when the General Data Protection Regulation and the latest Data Protection Act came into force. Before the deadline law firms took various positions from “this doesn’t apply to me”...
Since December 2018, Lawyers in England and Wales have faced the challenge of fee transparency. They’ve had to publish their fees for certain types of work on their website.
We’re delighted to welcome Rachel Tombs of Orion Legal Marketing to the Client Communications website. As a former lawyer, Rachel is well aware of the challenges facing law firms. In this article, Rachel gives us 7.5 (yes, you read that right – seven and a half!) tips...