Your data is the foundation of your marketing drive. You already have vast amounts of data – but is it organised in a way to give you information? We’ll look at harnessing the power of good data and build on your existing capabilites. Capturing new client data is key to our future marketing efforts to ensure you can communicate effectively with clients new and old.
Comprehensive data collection is critical to your success
We cannot stress enough just how critical it is to collect data. However, not only do you need to collect it, you must ensure it’s accessible in a useable way. Data in different silos will make your marketing efforts very difficult indeed.
We’ll look at how you collect data and the range of data you collect. It’s important to consider where you store this. Rich data is an excellent source of information on which to base your marketing campaigns.
You must also make sure that any data you collect is stored securely.
Rich data gives you a huge marketing advantage
If you’re able to access your data as information, you’ll quickly understand which sectors to target for maximum return on your investment. For instance, which of the work types in your firm are the most profitable? In which geographical area are your clients concentrated? Do you know the answers to these questions?
We’ll ask you about your data and make recommendations about turning that data into useable information.