You’ve probably taken some time over the design of your logo and the branding of your website. We’ll review these with you and make recommendations where appropriate. It’s essential to have common branding across all marketing materials. This leads to instant recognition of your businesses and the services you provide to your clients.
Consistency of design leads to instant recognition
Design is a critical element of the marketing mix. We’ve all heard horror stories of millions being spent on brand re-design for multi-national companies. We don’t plan to re-invent the wheel. However, it is essential to ensure your branding is consistent across all your marketing materials.
The foundation of this is your public face – your website. What does your website look like? Was it just thrown together in the dim and distant past and never touched again? Does it look dated? Whar does it say about your firm?
Don’t be fooled into thinking clients will be impressed with your services. They probably will be – but what about the ones that don’t come near you because of the way your website looks.
Solid design is the foundation of excellent marketing
It just needs to be good and solid and consistent. You might be able to deliver the very best legal services in your local patch. That won’t matter one little bit if you can’t attract clients to your firm. Don’t put them off because you can’t be bothered to take the time to design your public presence.
Good design doesn’t have to cost the earth. It just takes time and patience and a bit of effort to get it right.