Whether you like it or not, your law firm will have a brand. When you conduct any element of online marketing, it is important that this reflects your brand. Your brand is what distinguished you from your competition. It’s almost always a combination of things that...
In today’s digital age, email marketing has become a crucial tool for law firms. Email marketing allows you to engage with your audience, nurture client relationships, and drive business growth. A well-planned and executed email marketing strategy can help your...
Lawyers are incredibly busy people. In fact, they’re so busy, they rarely have time to take breath never mind think about marketing! If you’re a lawyer, you’ll know what I mean. Nose to the grindstone, handcuffed to the desk and at the beck and call of clients. Why on...
Getting your law firm marketing campaign off the ground takes a lot of hard work, determination and focus. It all starts by getting a plan in place. After that, it’s time to get things moving. However, even with all the great ideas you have for your marketing...
Facebook Ads and Google Ads are both powerful advertising platforms that can help law firms reach their target audience and engage with prospective clients. However, they have a lot of differences that lawyers need to be aware of when creating an advertising strategy....
These days, almost every law firm has a website. However, creating and maintaining an online presence is just the first step. If you want your site to drive leads, you need to find ways to get people to visit it in the first place. This can be challenging, especially...
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