Whether you like it or not, your law firm will have a brand. When you conduct any element of online marketing, it is important that this reflects your brand. Your brand is what distinguished you from your competition. It’s almost always a combination of things that...
Websites are like houses: they need to be renovated and updated regularly to stay fresh. The best websites are those that anticipate their users’ changing needs. This is why website design and development trends are constantly evolving as technology continues to...
In the digital age, a website is your law firm’s online presence—even if that just means a listing on Google. Whether users come to your site to scope out your services, find information about you or engage your services, your website is your primary means of...
Search engine optimisation (SEO) is the process of increasing the visibility of a website in search engines like Google, Bing, and Yahoo. In other words, it’s a strategy that helps websites appear higher in search results when users enter relevant keywords. It’s not...
Let’s face it, creating content for your website is not everyone’s favourite thing to do. But with so many businesses investing in websites as a primary source of marketing to attract new clients, that means there are more websites than ever in the world. In fact, 94%...
How would you like your clients (and prospective clients) to think about you? Would you want to be seen as a capable, experienced legal professional? Would you want your clients to feel confident in your judgement and advice? Finally, would you want them to believe...
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