Getting your law firm marketing campaign off the ground takes a lot of hard work, determination and focus. It all starts by getting a plan in place. After that, it’s time to get things moving. However, even with all the great ideas you have for your marketing campaign, it’s never as simple as you first hoped. Let’s take a look at how you can get your law firm marketing campaign off the ground and achieving the goals you set.
Lawyers focus on client work when they’re busy. That means they spend little time focusing on promoting their business. If you’re reading this article, there’s a good chance that you are ready to take the plunge and start promoting your law firm. After all, why wouldn’t you? Promoting your business will secure a steady stream of future clients and the fees they generate. Let’s get started!
Set Your Goals
First and foremost, you have to know what you want to get out of your law firm marketing campaign. You need to consider the following:
- What are your ultimate goals?
- Are you prepared to invest time and money into your marketing campaign?
- Do you think marketing is necessary for your law firm?
As with any goal setting exercise, you need to be specific. Work our what you want to achieve and when you want to achieve it. Stretch but don’t overstretch – it needs to be realistic. Remember that you need to chart your progress and measure against your goals.
For example, one of your goals might be to regularly attract 50 new Wills clients each month within the next six months; or
Another might be to post a weekly Blog or News Item on my website focusing on the services my firm delivers; or
Create a guide to buying a house within the next month then use it to attract regular leads every month in conjunction with a Google Ad.
These are just some examples of the types of goals you set. The important things is to set them properly. If you do that, you will then be able to measure your progress.
All of this takes time and you will need to spend some money. You might consider employing someone to deal with your marketing or outsourcing to a marketing expert.
Finally, be committed. Do not simply dip your toe in the water and hope for the best. Take a professional approach to your law firm marketing campaign.
Hire The Right People
After setting your goals, this is usually the first step you need to take to kick-start your law firm marketing campaign. Many people forget about this when they embark on their marketing journey. If you don’t hire the right marketing professionals for your firm, then you’re setting yourself up for failure. It’s just that simple.
There are a few things you need to keep in mind when hiring the right people for your law firm marketing campaign. You might consider re-training someone to fill this role. This takes time and involves a period where you will have no marketing output. Or you might decide to employ someone. In either case, this will mean you must include their salary and associated costs in your marketing budget. Alternatively, you could decide to hire external marketing professionals. Whatever you decide to do, make sure that the marketing professional you hire has experience in the legal profession.
Create An Effective Marketing Plan
We know you’ve heard this one before, but it’s still very important to think about how you’re going to go about creating your marketing plan. This is your chance to put your marketing efforts into writing and make sure that you cover every single aspect. This is your chance to brainstorm everything that comes to mind and get it out of your system. Just make sure that you’re not forgetting about anything important.
You also need to make sure that your marketing plan is realistic. You don’t want to set yourself up for failure by setting unrealistic goals and expectations for your marketing campaign. Instead, make sure that you set realistic goals that you can accomplish with your resources. You can always make adjustments if you need to in the future.
Advertise In The Right Places
We don’t mean that you should start spamming every news feed, billboard and television screen that you see. Instead, you should be focusing on making strategic Ad buys that reach your target audience. Your marketing campaign should always be laser-focused on your niche, so it makes sense that you only target potential clients who would be interested in your type of legal services.
Make sure that you keep track of how much you’re spending on your Ads and don’t go overboard. There are plenty of places where you can advertise your law firm, but it can be tricky to know what to do. If you want to make your law firm marketing campaign as effective as possible, then you need to focus on the right advertising avenues. Take some time to brainstorm where your ideal clients might be lurking so that you can focus on them instead of wasting your Ad budget on other people.
Define What A Success Looks Like To You
This is a very important step that a lot of people tend to forget about. You need to make sure that you know what a success looks like to you for each one of the goals you set for your marketing campaign. If you don’t have clear and concise success metrics for each goal, you have no way of measuring how effective your marketing campaign is. It’s like trying to drive somewhere with no idea where you’re going. Before you make any major marketing decisions, you need to make sure that you know how you’re going to measure the success of your campaign. If you don’t know how successful your marketing campaign is, then you have no way of knowing if you need to make adjustments.
We hope that you’ve found this article helpful and that you are able to take action on some of the suggestions we’ve made. Now is the perfect time to start kick-starting your law firm marketing campaign. You never know how fast things can change and how much momentum marketing can build if you start now. With that in mind, make sure that you don’t drag your feet when it comes to kick-starting your law firm marketing campaign. The perfect time to start is now!
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