Search engine optimisation (SEO) is the process of increasing the visibility of a website in search engines like Google, Bing, and Yahoo. In other words, it’s a strategy that helps websites appear higher in search results when users enter relevant keywords. It’s not just about boosting your ranking for specific keyword phrases. Rather, it’s about creating content that search engines can easily read and understand so they can return useful results to users.
Why Should Law Firms Care About Search Engine Optimisation?
Searching online for legal services has become increasingly popular in recent years. The most common reason people choose to search for legal services online instead of phoning around or visiting a law firm is ease of use. The implications of this are significant. If someone searches for one of the services you provide and your law firm does not appear in search engines, you will lose that potential client. However, if you achieve high search engine rankings, your website will appear in the results. In fact, 68% of people trust online search results as much as they trust a recommendation from a friend.
How to Achieve Organic Search Engine Optimisation
As mentioned above, SEO is about more than just achieving a high ranking for specific keyword phrases. Instead, it’s about creating content that search engines can easily read and understand so they can return useful results to users. What you want to aim for is an optimal balance between engaging content and SEO. If your content is too SEO-focused, it might be too difficult for Google to understand. If it’s not SEO-focused enough, however, it’s not going to rank as highly. For content that’s SEO-friendly, you’ll want to use relevant keywords in your title tags, meta description, and throughout your content. You should also use a mix of long-form content and short-form content. Long-form content includes articles, blogs, and guides. Short-form content includes things like tweets, Facebook and LinkedIn posts. You’ll also want to focus on things like your website’s user experience, website speed, and content structure.
How to Monitor Your SEO Progress
If you’ve followed the steps outlined above, you should start to see your SEO progress. However, it’s not always easy to tell how well your SEO efforts are paying off. For starters, you want to keep track of your keywords and how often they’re used. You can do this by checking your Google Analytics reports or the keywords section of your Google Search Console account. You should also be checking your organic search traffic and review your traffic sources from time to time to see how often people are coming from organic search.
SEO Best Practices
Beyond just achieving high rankings for specific keywords, there are a few other SEO best practices that you should keep in mind. You should also be mindful of the quality of your backlinks as well as your anchor text. You should also try to make your website as mobile-friendly as possible to appeal to a wider audience. Beyond these, you should also be mindful of your content length, URL structure, and title tags.
Search engine optimisation is a crucial part of any inbound marketing strategy. That means it’s important to make sure that you’re following all of the best practices to achieve success. For law firms, optimising your site for search engines can help you draw in new clients and increase engagement. If you’re looking to boost your online presence, think about hiring a digital marketing agency that specialises in search engine optimisation. These agencies can help you achieve higher rankings for your website and increase your client and potential client engagement.
If you liked this, why not read our articles entitled “Your website is important for business. So, what does your website say about you?” and “Why You Need Quality Content for Your Website (and how to create it)“