Getting your law firm marketing campaign off the ground takes a lot of hard work, determination and focus. It all starts by getting a plan in place. After that, it’s time to get things moving. However, even with all the great ideas you have for your marketing...
Facebook Ads and Google Ads are both powerful advertising platforms that can help law firms reach their target audience and engage with prospective clients. However, they have a lot of differences that lawyers need to be aware of when creating an advertising strategy....
These days, almost every law firm has a website. However, creating and maintaining an online presence is just the first step. If you want your site to drive leads, you need to find ways to get people to visit it in the first place. This can be challenging, especially...
Websites are like houses: they need to be renovated and updated regularly to stay fresh. The best websites are those that anticipate their users’ changing needs. This is why website design and development trends are constantly evolving as technology continues to...
Google is at the top of its game when it comes to marketing and branding. Not only do they have a vested interest in making sure that they market their products well, but Google understands the power of branding as a company. It’s no surprise that so many marketing...
The benefits of email newsletters for law firms are innumerable. They’re a great way to keep your firm top-of-mind with potential clients, current clients and even prospective employees. There are several different types of emails you can send out, but newsletters are...
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