Google is at the top of its game when it comes to marketing and branding. Not only do they have a vested interest in making sure that they market their products well, but Google understands the power of branding as a company. It’s no surprise that so many marketing...
The benefits of email newsletters for law firms are innumerable. They’re a great way to keep your firm top-of-mind with potential clients, current clients and even prospective employees. There are several different types of emails you can send out, but newsletters are...
Social media marketing is one of the most popular methods of promoting your services. It is an excellent way to reach your target audience. However, it can feel intimidating if you’re not sure how to get started. With so many social media platforms available, which...
Google Search is the most popular search engine and is used by millions of people every day. When a user searches for something on Google, the results are based on a variety of factors, including keyword usage, page authority, trust signals, and more. To get your...
In the digital age, a website is your law firm’s online presence—even if that just means a listing on Google. Whether users come to your site to scope out your services, find information about you or engage your services, your website is your primary means of...
Search engine optimisation (SEO) is the process of increasing the visibility of a website in search engines like Google, Bing, and Yahoo. In other words, it’s a strategy that helps websites appear higher in search results when users enter relevant keywords. It’s not...
Let’s face it, creating content for your website is not everyone’s favourite thing to do. But with so many businesses investing in websites as a primary source of marketing to attract new clients, that means there are more websites than ever in the world. In fact, 94%...
Creating a website for your law firm has become as essential as having an email address or a telephone number. It is no longer just a place to put your business hours and a list of services; it’s where your clients can find you, learn about you and trust you. The...
Email marketing has been a crucial part of the marketing mix for more than two decades. Email is one of the few channels that continues to grow as marketers find new ways to reach their audience. These days, email marketing is much more than just sending newsletters...
Keeping your clients up to date with news and promotions is an essential part of creating a strong brand, retaining clients, and driving repeat business. Email marketing is one of the most cost-effective ways to achieve these goals. With email newsletters you can...
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