Creating Effective Digital Marketing Strategies for Lawyers
It’s no secret that the legal profession has changed dramatically over the past few years. With the advent of new technology and ways to access information, consumers have become more educated than ever before. In turn, they’ve also become much more discerning about...Merry Christmas Everyone
Play Merry Christmas Everyone! Have a fantastic time over the Festive holidays. Here’s to a Healthy, Happy and Prosperous...
Do you know if your marketing delivers?
“I know that half the money I spend on advertising is wasted. My only problem is that I don’t know which half.” is probably the worlds’ most famous aphorism about marketing. In the UK, its attributed to Lord Leverhulme, but in the USA they think it was Henry Ford or...
Are you so busy chasing new clients that you’ve forgotten about retaining existing clients?
If you are serious about retaining existing clients, you need to read this. Here’s a novel thought. If you are doing any sort of marketing, the clients you are chasing are probably the clients of another law firm. Now, flip that around. If you are chasing other...
Electronic signatures – without leaving your email
We are delighed to welcome Mike Roberts to the Client Communication News pages. Mike is the European Product Manager at Frama UK Ltd. In this article, Mike shares some very interesting and important information on electronic signatures, all without leaving your email!...
Your website is important for business. So, what does your website say about you?
How would you like your clients (and prospective clients) to think about you? Would you want to be seen as a capable, experienced legal professional? Would you want your clients to feel confident in your judgement and advice? Finally, would you want them to believe...
Why marketing for law firms matters – and how to do it successfully
From time to time we are delighted to feature guest contributors. With a lifetime’s experiencing in marketing, Mark Hordern, former CEO of Glasgow Solicitors Property Centre, explains why marketing for law firms is important. Here’s what Mark has to say...
What are the benefits of retaining clients?
Do you ever check the source of business of your current workload? If you do, you’ll notice many of the cases you are dealing with come from existing clients Also, they might come from referrals from your existing clients. In fact, you’re likely to find more than 60%...