Whether you like it or not, your law firm will have a brand. When you conduct any element of online marketing, it is important that this reflects your brand. Your brand is what distinguished you from your competition. It’s almost always a combination of things that...
In today’s digital age, email marketing has become a crucial tool for law firms. Email marketing allows you to engage with your audience, nurture client relationships, and drive business growth. A well-planned and executed email marketing strategy can help your...
Once upon a time, my colleagues in the legal profession would lament the absence of a client database. They longed for a means to communicate regularly with clients, explain changes in the law, draw attention to important issues, and above all, maintain touchpoints to...
Lawyers are incredibly busy people. In fact, they’re so busy, they rarely have time to take breath never mind think about marketing! If you’re a lawyer, you’ll know what I mean. Nose to the grindstone, handcuffed to the desk and at the beck and call of clients. Why on...
Newsletters are an incredibly powerful tool for digital marketing, and when used correctly, they can help you reach a wide audience, increase your brand awareness, and build relationships with your clients. But how do you create captivating law firm newsletters that...
If you’re reading this article, there’s a good chance that you are interested in winning new business and refreshing your marketing campaign. You may be wondering how you can grow your business and get people talking about you and your services. After all, so many...
Getting your law firm marketing campaign off the ground takes a lot of hard work, determination and focus. It all starts by getting a plan in place. After that, it’s time to get things moving. However, even with all the great ideas you have for your marketing...
Facebook Ads and Google Ads are both powerful advertising platforms that can help law firms reach their target audience and engage with prospective clients. However, they have a lot of differences that lawyers need to be aware of when creating an advertising strategy....
These days, almost every law firm has a website. However, creating and maintaining an online presence is just the first step. If you want your site to drive leads, you need to find ways to get people to visit it in the first place. This can be challenging, especially...
Websites are like houses: they need to be renovated and updated regularly to stay fresh. The best websites are those that anticipate their users’ changing needs. This is why website design and development trends are constantly evolving as technology continues to...
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